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First it was Prakash Jha's film Raajneeti, the promos of which were removed from Vidhu Vinod Chopra's 3 Idiots. Well, now we hear that the promos of his latest film Aarakshan have also been removed from Double Dhamaal.
Apparently, Jha had sent a team to gauge the audience's reaction to the promos of Aarakshan in theatres, but was disappointed to discover that the promos had been removed from Double Dhamaal.
When contacted, Prakash Jha said, "Yes, I had spoken to the makers of Double Dhamaal months in advance about playing the promos of Aarakshan, and it was decided that they would play it. But now I don't know what really happened or the reason for the decision behind not having the promos played."
Further Jha adds, "The surprising part or rather the similarity between this and Raajneeti is that though the promos of both the film were not played in Indian theatres, the overseas prints carried both the films trailers. Besides we have resent the trailer of Aarakshan to the theatres and they will be playing them as well."
Apparently, Jha had sent a team to gauge the audience's reaction to the promos of Aarakshan in theatres, but was disappointed to discover that the promos had been removed from Double Dhamaal.
When contacted, Prakash Jha said, "Yes, I had spoken to the makers of Double Dhamaal months in advance about playing the promos of Aarakshan, and it was decided that they would play it. But now I don't know what really happened or the reason for the decision behind not having the promos played."
Further Jha adds, "The surprising part or rather the similarity between this and Raajneeti is that though the promos of both the film were not played in Indian theatres, the overseas prints carried both the films trailers. Besides we have resent the trailer of Aarakshan to the theatres and they will be playing them as well."