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After the continuous barbs and pot-shots between Aamir Khan and Shah Rukh, their fight for supremacy at the box office has now gone to the next level. To the endorsements, if you please!Apparently, in that seeming ode to celluloid irreverence that is Delhi Belly, a brand of Korean car that Shah Rukh Khan endorses is badly manhandled by the protagonists. After this bit of artistic demolition, the characters stare triumphantly at the wreckage that once used to be a sleek auto mobile.
And then comes the clincher. Kunaal Roy Kapur (who incidentally is UTV's Siddharth Roy Kapoor's brother and also Guzaarish actor Aditya Roy Kapoor's sibling) turns around to say, "When a donkey mates (he apparently uses a much less polite word) an auto rickshaw you get a car like this."
So could the whole car-nama or shall we car-toot devised for this deviously disrespectful film be just a coincidence and no smirch on SRK's endorsement commitments?
Sources say, the brand of the car and the whole car-bashing that follows was pre-planned and conceived as a direct dig on SRK.
According to a very reliable source, "Though obviously the brand name of the car that Imran, Vir and Kunaal go hammers and tongs at, is not visible on screen, the make of the car is obvious and it is also obvious which brand is being referred to .In this sequence, the automobile's brand ambassador's tastes in consumer goods are being questioned with a remark about a donkey mating an auto-rickshaw."
Interestingly, Aamir and SRK's verbal duel has had many salacious dips and curves. The rivalry reached a kind of perverse peak when Aamir "coincidentally" named his dog after SRK. The ongoing battle again reached a crescendo with the war of words between Aamir's Ghajini and 3 Idiots, and SRK's Rab Ne Bana Di Jodi and My Name Is Khan.
With Aamir now taking a pot-shot at one of SRK's most patented brand endorsements, we wonder where the rivalry will head now?
Aamir Khan's spokesperson confirmed the presence of the above sequence in the film.
